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Our Story

Since 2013, we’ve made gear for pros and fans who rep their city, stay loyal no matter what and keep the throwbacks alive.

Rooted In Loyalty™ isn’t just our motto—it’s our code and culture. Stay loyal, be true, know your roots.

Find out more
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Everyday

SOLD OUT
Fiesta Splash
$65.00
$65.00
Cool Grey Wave
$65.00
$65.00
Taffy Splash (Women's Shorts)
$65.00
$65.00
SOLD OUT
Camo Splat
$65.00
$65.00
The Process
from $26.00
from $26.00
Loyal Roots Por Vida (Women's V-Neck)
$32.00
$32.00
Loyal Roots Por Vida
$32.00
$32.00
SOLD OUT
Everyday Sac (Snapback)
$34.00
$34.00
SOLD OUT
Sac Stinger (Snapback)
$34.00
$34.00
Claws Up Sac (Snapback)
$34.00
$34.00
Save 50%
Respect, Peace n Unity (Spider Black)
$16.00
$16.00
$32.00
Save 50%
Respect, Peace n Unity (Lava Lamp)
$16.00
$16.00
$32.00
Save 50%
Respect, Peace n Unity (Rasta)
$16.00
$16.00
$32.00
California Dreamin (Women's Tank)
$26.00
$26.00
California Dreamin
from $26.00
from $26.00
California Dreamin (Women's Tee)
$26.00
$26.00
SOLD OUT
California Dreamin (Men's Tee)
from $26.00
from $26.00
SOLD OUT
Sacramento Fresh
$13.00
$13.00
$26.00
SOLD OUT
gr8NESs
$13.00
$13.00
$26.00
Save 50%
Heartthrobs (Women's Tank)
$13.00
$13.00
$26.00
SALE
Classic Man
$13.00
$13.00
$26.00
SOLD OUT
Ninja Roots (Kids)
$15.00
$15.00
Save 50%
Ninja Roots (Women's V-Neck)
$13.00
$13.00
$26.00

Red & Gold
Red & Gold Splash
$65.00
$65.00
SOLD OUT
Prime Time '94 Splash
$68.00
$68.00
Represent SF (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Represent SF
from $26.00
from $26.00
SOLD OUT
Represent SF (Hoodie)
from $50.00
from $50.00
SOLD OUT
OG Faithful to the Empire (Women's V-Neck)
$26.00
$26.00
SOLD OUT
OG Faithful to the Empire
from $26.00
from $26.00
SOLD OUT
1993 Faithful to the Empire
from $26.00
from $26.00
SOLD OUT
Forever Faithful (Snapback)
$30.00
$30.00
Brick by Brick
$26.00
$26.00
SOLD OUT
Faithful to the Empire (Varsity V-Neck)
$13.00
$13.00
$26.00
SOLD OUT
Faithful to the Empire (Classic)
from $26.00
from $26.00
SOLD OUT
Faithful to the Empire (Kids)
$15.00
$15.00
SOLD OUT
Faithful to the Empire (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Faithful to the Empire
from $26.00
from $26.00
SOLD OUT
4Ever Faithful (Women's V-Neck)
$26.00
$26.00
$0.00
4Ever Faithful
$26.00
$26.00
Quest 46
$26.00
$26.00
SOLD OUT
C&lestick (Cardinal Red)
$26.00
$26.00
Hella Red & Gold (Women's Tee)
$26.00
$26.00
SOLD OUT
Hella Red & Gold (Men's Tee)
$26.00
$26.00
$0.00
Save 33%
Loyal SF Roots (Booty Shorts)
$9.99
$9.99
$15.00
SOLD OUT
SFNL
$26.00
$26.00
SOLD OUT
The G.O.A.T.
from $26.00
from $26.00

Silver & Black
Silver & Black Splash
$65.00
$65.00
SOLD OUT
Ruthless '92 Splash
$68.00
$68.00
SOLD OUT
Town Villains (Snapback)
$30.00
$30.00
Save 50%
Loyal to the Nation (Varsity V-Neck)
$13.00
$13.00
$26.00
SOLD OUT
Loyal to the Nation (Classic)
from $26.00
from $26.00
Silver & Back!
$26.00
$26.00
OAK
from $26.00
from $26.00
Loyal to the Nation (Kids)
$15.00
$15.00
SOLD OUT
Loyal to the Nation (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Loyal to the Nation
from $26.00
from $26.00
Sunday's Meanest (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Sunday's Meanest
from $26.00
from $26.00
$0.00
SOLD OUT
Town Villains
$13.00
$13.00
$26.00
SOLD OUT
Town Villains (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Oakl& (Silver & Black)
$13.00
$13.00
$26.00
Hella Silver & Black (Women's Tee)
$26.00
$26.00
SOLD OUT
Hella Silver & Black (Men's Tee)
from $26.00
from $26.00
Save 33%
Loyal OAK Roots (Booty Shorts)
$9.99
$9.99
$15.00
SOLD OUT
Heart of the Nation
$50.00
$50.00

Sac Town
916 Beaming
$65.00
$65.00
SAC Beam Team
$65.00
$65.00
Bench Mob Splash
$65.00
$65.00
Crown Loyal (Arco Arena)
$65.00
$65.00
2002 WCF (Road)
$65.00
$65.00
2002 WCF (Home)
$65.00
$65.00
Greatest Show
$55.00
$55.00
SOLD OUT
Crown Loyal (Purple Reign)
$65.00
$65.00
SOLD OUT
Crown Loyal (1985)
$65.00
$65.00
SOLD OUT
Crown Loyal Rewind (Cool Grey)
$65.00
$65.00
SOLD OUT
Sac Hella Loyal (Snapback)
$30.00
$30.00
Save 50%
Fast 5ive
$13.00
$13.00
$26.00
Loyal 916 Roots (Crewneck)
$45.00
$45.00
SOLD OUT
Loyal 916 Roots
from $26.00
from $26.00
Beat LAbron (Sac)
$26.00
$26.00
Sac Roots (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Sac Roots
from $26.00
from $26.00
Old Sac (Jersey Tee)
$26.00
$26.00
SOLD OUT
Old Sac
from $26.00
from $26.00
Save 50%
Make SacTown Proud Again (Snapback)
$14.99
$14.99
$30.00
SOLD OUT
Heart of Sacramento
$26.00
$26.00
SOLD OUT
SacrafucKINGmento
from $26.00
from $26.00
Always Loyal (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Always Loyal
$26.00
$26.00
$26.00
The Crown (Women's 3/4 Sleeve)
$28.00
$28.00
The Crown (Longsleeve)
$28.00
$28.00
Save 50%
Hella Royal (Women's Tank)
$13.00
$13.00
$26.00

Blue & Gold

SOLD OUT
Run TMC Splash
$65.00
$65.00
SOLD OUT
GS Hella Loyal (Snapback)
$30.00
$30.00
UC Dubs (Women's Raglan)
$28.00
$28.00
UC Dubs (Raglan)
$28.00
$28.00
Town Villains (Dubs)
$26.00
$26.00
SALE
Can't Touch This!
$13.00
$13.00
$26.00
Champ City Dubs
$26.00
$26.00
Beat LAbron
$26.00
$26.00
Damn Steph! (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Damn Steph!
$26.00
$26.00
$0.00
SALE
Top Squad
$13.00
$13.00
$26.00
GS Roots (Women's V-Neck)
$26.00
$26.00
Save 50%
Golden State Champs (Women's V-Neck)
$13.00
$13.00
$26.00
SOLD OUT
Splash Wars (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Splash Wars
from $26.00
from $26.00
$0.00

Orange & Black
SF G's (Lamonte Wade Jr X Loyal Roots)
$65.00
$65.00
Represent SFG
$28.00
$28.00
Represent SFG (Hoodie)
$50.00
$50.00
SOLD OUT
Splash Hit
$65.00
$65.00
SOLD OUT
Beat LA
from $26.00
from $26.00
SF Baseball (Women's V-Neck)
$26.00
$26.00
SF Baseball
from $26.00
from $26.00
OMG! (Women's V-Neck)
$26.00
$26.00
Champ City Gs
from $26.00
from $26.00
SOLD OUT
The G.O.A.T.
from $26.00
from $26.00
Save 50%
Baseball Girl SF (Women's Crop Top)
$13.00
$13.00
$26.00
Save 50%
Baseball Girl SF (Women's V-Neck)
$13.00
$13.00
$26.00
Classic G Thang (Women's Raglan)
$30.00
$30.00
SOLD OUT
Classic G Thang (Raglan)
from $30.00
from $30.00
SOLD OUT
G Thang (Women's V-Neck)
$26.00
$26.00
SOLD OUT
G Thang
from $26.00
from $26.00
Save 50%
Even Year Champs (Women's Raglan)
$15.00
$15.00
$30.00
Save 50%
Even Year Champs (Raglan)
$15.00
$15.00
$30.00
SOLD OUT
Been Loyal (SF)
from $26.00
from $26.00
Diamond KinGs (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Diamond KinGs
from $26.00
from $26.00
$0.00
SOLD OUT
The Ballpark (Women's V-Neck)
$26.00
$26.00
SOLD OUT
The Ballpark
from $26.00
from $26.00
$0.00
SOLD OUT
Hella Giant (Dad Hat)
$28.00
$28.00
SOLD OUT
Hella Giant (Women's Tank)
$26.00
$26.00
Hella Giant (Men's Tank)
from $26.00
from $26.00
SOLD OUT
Hella Giant (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Hella Giant (Men's Tee)
from $26.00
from $26.00
Save 50%
Run This Game (Women's V-Neck)
$13.00
$13.00
$26.00
SOLD OUT
Run This Game
$13.00
$13.00
$26.00

Green & Gold

SOLD OUT
Oakland Splash
$65.00
$65.00
All Day
$26.00
$26.00
All Day (Crewneck)
$45.00
$45.00
SOLD OUT
All Day (Hoodie)
$50.00
$50.00
Oakland AF (Women's Tee)
$26.00
$26.00
Oakland AF
from $26.00
from $26.00
Walk-Offs Welcome
from $26.00
from $26.00
Save 50%
Baseball Girl OAK (Women's Crop Top)
$13.00
$13.00
$26.00
Save 50%
Baseball Girl OAK (Women's V-Neck)
$13.00
$13.00
$26.00
Town ID
$26.00
$26.00
Been Loyal (OAK)
$26.00
$26.00
Hella Athletic (Dad Hat)
$28.00
$28.00
Hella Athletic (Women's Tank)
$26.00
$26.00
Hella Athletic (Men's Tank)
from $26.00
from $26.00
Hella Athletic (Women's Tee)
$26.00
$26.00
Hella Athletic (Women's V-Neck)
$26.00
$26.00
SOLD OUT
Hella Athletic (Men's Tee)
from $26.00
from $26.00
Save 50%
The Town (Women's Tee)
$13.00
$13.00
$26.00
SOLD OUT
The Town
from $26.00
from $26.00
$0.00
Oakland Love (Women's Tee)
$26.00
$26.00
SOLD OUT
Oakland Love
$13.00
$13.00
$26.00
SOLD OUT
One of A Kind (Women's V-Neck)
$13.00
$13.00
$26.00
SOLD OUT
One of A Kind
from $26.00
from $26.00
$0.00
Save 50%
Oakl&
$13.00
$13.00
$26.00

Teal
House Shark
from $26.00
from $26.00
You Can't Chomp With Us (Women's Tee)
$26.00
$26.00
You Can't Chomp With Us
$26.00
$26.00
SOLD OUT
SJ
$13.00
$13.00
$26.00

Thank you for 12+ years of loyalty!

Thank you for 12+ years of loyalty!

Thank you for 12+ years of loyalty!

Thank you for 12+ years of loyalty!

Thank you for 12+ years of loyalty!

Thank you for 12+ years of loyalty!

Thank you for 12+ years of loyalty!

Thank you for 12+ years of loyalty!

Thank you for 12+ years of loyalty!

Thank you for 12+ years of loyalty!